In furtherance of our transmedia storytelling approach, our Channel Engagement, Aggregation and Management focuses on sharing and publishing compelling content in an integrated and holistic manner across channels/Platforms including: Mainstream (Print & Electronics) Digital (Online News, Social Media across PESO), Advocacy (Platforms, KOL and Influencers).
We publish these stories to our client’s communications eco-system via social, traditional media and partners’ platforms, running (optimising, learning, and reapplying) with them until they lose currency. Thereafter we move to the next set of stories.
We are able to establish and facilitate connections across sectors and categories in both the traditional and digital space.
We have industry expertise to train and equip executives and spokespersons with the basics on media interactions, workshops, and speaking engagements.
We produce geo-marketing analysis reports based on insights from data analysed by geographic region.
We help organisations identify and engage the right blogs and bloggers, relevant to their target audience and with the relevant content, in various formats: videos, text, images.
We leverage our experiences and expansive connections to identify, listen to, and effectively engage relevant influencers on causes and campaigns.
We develop and support the management of blogs, forums, social networks, etc. This support ranges from moderation of comments to maintenance of community platform and facilitation of conversations.
Porter Novelli is the strategic communications company, built on purpose to do business better.
